Costume jewelry, novelties her store’s specialty

Published 4:29 am Tuesday, May 13, 2003

By By BEN RAYMOND LODE / Niles Daily Star
NILES -- Having a tiny store in the back of a big building with several other small businesses isn't always easy.
That's why Evelyn Berry, owner of Daisy Mae Enterprises, has moved out of the Gallery on Main Street and into her new location on the corner of Fourth and Main streets in the Four Flags Hotel building in downtown Niles.
Berry re-opened her store in the new location on May 1.
She sells costume jewelry, gifts for house decoration, incense and watches, as well as novelty items that can be put outdoors.
When her business slowed down, especially after Special Moments Bridal and Angelo's Restaurant closed earlier this year, she advertised in an effort to bring in more people.
When that didn't help, Berry realized if her business was to have a future, she needed a new location for it.
Now, with the Ready Theater next door pulling crowds every night of the week, and her new store having several big windows people can look through, Berry hopes business will be better.
Berry, who has a lot more space at the new store said, although she re-opened at the new location on May 1, she still doesn't have everything ready.
However, she hopes to have everything in place for her Grand Opening Sale from May 19 to 25.
Although she has re-opened in a new location and is ready to start up afresh, Berry said she will continue to take one day at a time.
What people can count on finding when visiting Berry's store, is music and a friendly face.
She also has a stool standing in front of her counter where people can sit down and talk.
Berry said so far business has been OK.
Last weekend's Mothers Day was good for business and Barry said she sold quite a few things then.
What she does hope to sell a lot of, however, is rhinestones and tiaras.
Those still wondering what can be found in Berry's store don't need to visit to find out.