Archived Story

Brandywine website advertising talks stall

Published 9:20pm Monday, August 27, 2012

Brandywine’s bid to make a little extra money by selling advertising space on the district website has hit a snag.

Supt. John Jarpe told members of the Brandywine school board Monday it appears as if the district would have to pay a fee in order to place advertising.

Representatives from Alternative Revenue Development — the advertising company the district is in talks with — originally told Brandywine there would be no cost to the district.

“I really don’t want to expend school funds if we can keep from it,” Jarpe said. “That really was presented to us as no expense to us and that’s where we’d prefer to stay.”

Jarpe said the mix up isn’t necessarily the fault of Alternative Revenue Development.

The fee would likely be assessed for accessing the website with SchoolFusion — a group Jarpe said helps the district with its website operation and design.

Jarpe said they’d have to clear up this matter with Alternative Revenue Development before proceeding any further.

Jarpe first brought up the idea of allowing businesses to advertise on the district website at the Aug. 13 school board meeting.

He said then the district stood to gain around $5,000 in the first year for hosting what he described as non-obtrusive and safe online ads. That amount could go up in the future.

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