Pure Michigan encourages statewide strength, unity with “Two Peninsulas, One Pure Michigan” message

LANSING — Pure Michigan is sharing a new effort around “Two Peninsulas, One Pure Michigan” to spread a message of strength and unity as residents throughout the state stay home and stay safe to combat the continued spread of COVID-19.

The #ONEPureMichigan initiative is intended to serve as a reminder to residents of the value of unity, connectedness and hope even as we are socially distancing, according to organizers.

“As we continue to make every effort to flatten the curve in the face of the COVID-19 virus, we want to remind people that no one is in this alone – we are all one Pure Michigan,” said Dave Lorenz, vice president of Travel Michigan, part of the Michigan Economic Development Corporation. “The Pure Michigan campaign has served as a unifying force during other hard times, and through our Two Peninsulas, One Pure Michigan message, we hope to instill the value of staying united at a time when it is needed most.”

The michigan.org website now offers a downloadable worksheet with Michigan history facts for parents to print and use as a resource while homeschooling their kids, and digital postcard templates for people to add their own photos from home and share on social media. Videos that connect our favorite outdoor activities that have now become indoor activities will play on Pure Michigan’s social media channels as well as on select TV stations, which have offered free airings. The Pure Michigan social channels will also encourage residents to showcase their Michigan pride on social media with Facebook profile overlays and Instagram stickers.

In addition, thanks to Adams, Digital Outdoor Advertising, International Outdoor, and OUTFRONT Media, who have donated 55 free digital billboards, essential workers and others required to travel will also see the Two Peninsulas, One Pure Michigan message. The billboards will be displayed in select markets around the state.

The michigan.org website and the Pure Michigan’s Facebook, Instagram and Twitter channels continue to be a resource for future trip planning, featuring unique destinations throughout the state, road trip and itinerary suggestions and the ability to order the free Pure Michigan Summer Travel Guide – also available digitally. Additionally, michigan.org continues to feature new ways to “Travel Michigan Virtually While Planning Your Vacation.’

Michigan lovers can show their Michigan pride with a “Two Peninsulas, One Pure Michigan” T-shirt. With each purchase, $5 will go to the Michigan Hospitality Industry Employee Relief Fund. T-shirts are available for $28 on https://themittenstate.com/. People are also encouraged to share photos of themselves in their t-shirt on social media using the hashtag #OnePureMichigan.

In partnership with MLive, Under the Radar Michigan, and the Michigan Restaurant and Lodging Association, Pure Michigan is planning an upcoming virtual concert series featuring Michigan musicians. Donations collected online during the event will go to the MRLA fund (mrlaef.org/relief-fund.html) that is assisting those in the tourism industry who have been negatively impacted by COVID-19. More details on the event will be announced soon.

Dowagiac

Dowagiac Rotary Club receives grant from District 6360 Foundation

Cass County

Underground Railroad Society of Cass County receives grant

Cassopolis

Cassopolis resident combines love of gardening with giving back

Cass County

COA to host ‘Ice Cream Social Distancing’ events

News

Niles nonprofit offers robotics, sewing summer camps

News

Niles resident works to raise butterflies, educate community

Dowagiac

Dowagiac Union Schools superintendent offers update on reopening plans

Cass County

Niles man sentenced in 2019 shooting incident

Berrien County

Gov. Whitmer signs mandatory mask order

Dowagiac

Dowagiac Elks donate to Saint Francis Outreach

Education

Edwardsburg Public Schools Foundation hosting drive-in movie

Education

Fourth, fifth graders launch rockets during YMCA’s Summer My Way

Cass County

State AG office to handle Diamond Lake Party case

Sports

Big Ten to play conference-only games in seven sports

Edwardsburg

Inaugural Edwardsburg Art Fair Aug. 1

Newsletter Sports

Niles City Golf Tournament registration under way

Berrien County

Gov. Whitmer signs executive directive requiring implicit bias training for health professionals

Buchanan

High Profile Boutique Cannabis to open next week in Buchanan

Dowagiac

Janel’s Industries named one of Michigan’s 50 Companies To Watch

News

Wonderland Cinema to show “The Incredibles” Friday

Newsletter Sports

MIS to host four races without fans in August

Sports

PGA cancels Ryder Cup, Presidents Cup until next year

Buchanan

Fernwood Botanical Gardens offering pop-up weddings

Education

Niles Community Schools hosts annual libraries, adapted for social distancing