Owner hopes to add value, health tips to community

Published 10:51 am Thursday, September 27, 2018

CASSOPOLIS — For several months, Lisa DeMeulenaere worked on her storefront at 111 S. Rowland St. in Cassopolis. She took her time, making sure everything was just right. She fixed the ice machine, bought a new refrigerator, painted the walls, put in counters and more.

“We purchased the building, so a lot of it was just face lifting this building, which we’ve gotten a lot of positive feedback about this building, too,” DeMeulenaere said. “People have been coming in just to see what we’ve done to this building itself.”

Then, she announced last Thursday night at Diamond Nutrition would be opening the following morning.

“It wasn’t a very busy day. We didn’t make a grand announcement,” DeMeulenaere said. “We published it on the Diamond Nutrition Facebook page that it was opening. We didn’t really give it a lot of notice. We’re slowly building it up with word of mouth.”

Diamond Nutrition sells HerbaLife based products such as smoothies and teas. This is DeMeulenaere’s second shop. The other, MI Nutrition, is in Niles.

Both have a wide variety of smoothie flavors, such as strawberry vanilla, Snickers and banana nut muffin. She said that the smoothies are usually about 250 calories and are high in protein — between 17 and 24 grams. The teas come in six different flavors: raspberry, lemon, peach, original, chai and cinnamon.

The shop is open on Monday through Saturday. This week its hours were from 8 a.m. to 3 p.m., but DeMeulenaere has already decided to change the times the business is open to meet customer requests. She will now open be open from 7 a.m. to 3 p.m. on Monday through Friday. Her hours of operation on Saturday will remain the same.

“We had a lot of comments from people who commute out of town to go to their jobs or in town to go to their jobs, and most people, on average, have to be at work by 7:30, 8 o’clock,” DeMeulenaere said. “So we’re going to make this happen for everybody with the requests that we’ve had.”

She said that here hope is to offer something new in Cassopolis and become an asset to the community.

“We’re just trying to offer something that’s healthy vs. not healthy,” DeMeulenaere said. “A lot people nowadays are living off fast food. They are on the go. They don’t have time to cook dinner. I just know that this is a really good supplement that can fill you up when you’re on the go.”

So far, she said most of the people who have come into the shop have given a lot of feedback and are happy to see a new business join the community, especially one that improved the look and feel within the village.

Ultimately, she said that her goal is to please her customers.

“We want to fit in in Cass, and we want input, suggestions,” DeMeulenaere said. “We try to make sure things are running well so people are happy.”