Top 10 reasons to advertise with Leader

Published 8:44 am Thursday, June 23, 2016

I have been doing lots of work on Leader Publications’ media kit and marketing information this week as we prepare for our annual VIP marketing presentations next week. So better communicating the message of all we have to offer has been at the forefront of my mind.

Even after nearly three years here, I am amazed at the diverse offerings and myriad of products we create to serve our readers and our advertisers. I am also still surprised at how many people still don’t know that we produce seven newspapers each and every week, as well as a quarterly lifestyle magazine and a variety of other seasonal niche publications.

As a kid growing up who stayed up way past my bedtime, I was always a fan of late-night television and nobody brought the laughter like David Letterman. He had so many hilarious segments but the Top 10 list always stuck with me.

So, in honor of the gap-toothed host who has since retired, here are my Top 10 reasons to advertise with Leader Publications.

Reach — Leader Publications reaches more than 60,000 households each week through its diverse products.

Quality — Higher income, higher education, top-earning adults are avid newspaper readers.

Immediacy — Newspaper advertising is among the fastest forms of advertising with extremely short deadlines that allow ads to be tailored and reach potential customers very quickly.

Flexibility — Newspapers, unlike most media, allow the advertiser to build an ad in many sizes.

Trust — More than any other medium, consumers believe respected and reputable businesses use newspapers.

Target Marketing — Newspaper advertising can be targeted to specific demographics, sections, regions and zip codes.

Selection — Leader Publications offers options ranging from preprinted inserts to daily campaigns to niche products that encompass the full array of advertising opportunities.

Environment — The editorial environment of newspapers adds credibility and legitimacy to the brand being advertised.

Value — With a much greater return on investment compared to other media, newspaper marketing costs just pennies per customer.

Proven Results — Newspaper advertising works! Newspapers create traffic, move merchandise and establish brands.

My list was nowhere near as funny as even the worst of David Letterman’s, but I would argue it is more important than his. Advertising — whether it is with Leader or other media — is a vital component for business success.

Strong marketing plans help your business end up at the pinnacle of your own top 10 list.


Michael Caldwell is the publisher of Leader Publications LLC. He can be reached at (269) 687-7700 or by email at