Offering a wide variety of e-liquid and vaping products, Mister-E’s Electronic Cigarettes is now open in Niles.

The store, which opened Dec. 14, is located downtown in the Riverfront Shopping Center at 30 E. Main St.

Manager Robert Knoblauch, who has worked in the e-cigarette industry for years, said the vaping industry is growing.

“It has really gained a lot of steam within the last three years,” he said, adding that the majority of his customers are former cigarette smokers who have decided to take up vaping instead.

Knoblauch said while he can’t say that vaping is a healthier alternative to cigarettes, he personally feels better after making the switch to vaping.

Mister-E’s offers approximately 65 flavors of e-liquid that is made in house in what Knoblauch calls a “clean room” that resembles a laboratory.

The business also offers everything from e-cig starter kits to variable wattage devices and various e-cig accessories.

Customers can also try out every flavor at the store’s e-bar or vape while drinking coffee in the small vapor lounge.

Mister E’s currently has four employees at its Niles location: Knoblauch, Teresa Thompson, of Buchanan; Jordan Moore, of Niles; and Danielle Pompey, of Niles.

Knoblauch said he worked at a Mister-E’s store in Okemos for two years before moving to run the Niles store.

There are four Mister-E’s locations in Michigan.

The Niles location is open from 11 a.m. to 7 p.m. Monday through Friday and from noon to 5 p.m. Saturday.

People can shop online at mister-e-liquid.com or check out the Niles location on Facebook.

Email the shop at customerservice@mister-e-liquid.com.