MOBILE, Ala. — Tech giant Go Daddy will sponsor its first bowl game when it presents the GoDaddy.com Bowl Jan. 6, 2011 featuring teams from the Mid-American and Sun Belt conferences.

Go Daddy is jumping in as title sponsor of what had been known as the GMAC Bowl for the last decade. The GoDaddy.com will be played in Mobile and will be broadcast live on ESPN.

“We thought it was about time Go Daddy had its own bowl game — the GoDaddy.com Bowl has a nice ring to it, don’t you think?” asked Go Daddy CEO and Founder Bob Parsons. “Football is one of America’s favorite pastimes and if college football fans are anything, they are passionate and loyal. We like that.”

Forty thousand passionate fans are expected to rock Ladd-Peebles Stadium for this year’s first GoDaddy.com Bowl. Last year, Central Michigan beat Troy by just three points, in what was an exciting double overtime classic.

“We’re excited to have a powerhouse like Go Daddy behind Mobile’s biggest event of the year,” said GoDaddy.com Bowl President Jerry Silverstein. “Go Daddy stepped up big time for this sponsorship, which is good for all of us. Our bowl holds the record for the highest-scoring game in college football bowl game history. We are looking forward to another marquee match-up.”