By By ERIN VER BERKMOES / Niles Daily Star
NILES - A new marketing agency has opened in Niles.
The City of Niles is now the home of Edwin Bertram, LCC., which is a full service marketing agency.
The firm integrates market research, which is going out and conducting focus groups and doing surveys to see what the community or a specific group of people would like or want.
They are also concerned with strategic planning for all aspects of a campaign, with general advertising and direct response of marketing to create a finished product that is unmatched by competition, according to Mwenya.
The initial focus for their business will be financial institutions, groups dealing with education, non-profits and some other businesses and such in the area, and they are not limited to whom they can serve.
The firm was started when Mwenya and his associates noticed that there was nothing out there that they really liked in terms of marketing campaigns, and that there was just something missing in that field.
What sets Bertram apart from other firms like this, he said, is their unity in diversity, meaning that they use ideas and information from everyone at the firm to create their campaigns, and not just from a single individual. "It's a group effort," said Mwenya.