Danica Patrick shows media the replica of her No. 7 Hot Wheels/GoDaddy.com Chevrolet during a sponsorship press conference Thursday at Michigan International Speedway. During Thursday’s practices in the new car, Patrick ran mid-pack throughout the day running 30 laps. (Photo courtesy/Motorsports Images)

ANN ARBOR — Hot Wheels® was joined Thursday by JR Motorsports’ team driver Danica Patrick to debut her “Designed by Hot Wheels®” paint scheme to be featured on a NASCAR vehicle at the Michigan International Speedway.

Hot Wheels® and Patrick also offered a sneak-peak of the “Keys To Speed” national retail promotion featuring a television campaign starring Patrick, which launches in September 2010.

“From the one-of-kind Hot Wheels racecar that’s taking to the track this weekend, to our ‘Keys To Speed’ promotion, Hot Wheels continues to engage our fans in new and entertaining ways.”

At this weekend’s CARFAX 250 race, Patrick is driving her No. 7 Chevrolet racecar with an entirely new custom paint scheme featuring the iconic Hot Wheels® red and orange flames known throughout the world.

“Teaming with JR Motorsports and Danica Patrick embodies our commitment in delivering thrilling vehicle experiences through best-in-class partnerships,” said Simon Waldron, vice president Wheels Marketing at Mattel. “From the one-of-kind Hot Wheels racecar that’s taking to the track this weekend, to our ‘Keys To Speed’ promotion, Hot Wheels continues to engage our fans in new and entertaining ways.”

In addition to this on-track partnership, Hot Wheels® is launching a unique national retail promotion with Patrick that gives consumers the “keys to speed.” “Keys” will be included in various cars, playsets, giving consumers a chance to instantly win one of hundreds of prizes.

— BUSINESS WIRE