United Way of Southwest Michigan has set its 2012 Community Fundraising Goal at $3.1 million.

“The Campaign Cabinet knows we have set an aggressive goal this year, but we believe this community is a generous one,” said 2012 campaign chairman and Michigan Works executive director Todd Gustafson. “We also have a great group of Pacesetter companies who are ready to lead the way.”

United Way of Southwest Michigan has a new challenge for the community. With the help of a group of funders, United Way will match the donation of new donors from companies with less than 50 percent participation who give at least $2 per week to the campaign.

“This is an opportunity for new donors to get to know the good work of United Way while doubling their investment in the community,” Gustafson said. “We want to focus some of our effort on introducing new donors to United Way and expanding our base of support for the work that we do. I truly believe that once they understand the work we do for them, their friends and neighbors, they will want to stay involved.”

The challenge will be available for up to three years or until the $300,000 challenge fund is exhausted.

Visit www.uwsm.org or www.liveunited.org.