St. Joseph apparel store relocating herePublished 10:44am Wednesday, February 3, 2010
By JOHN EBY
Dowagiac Daily News
New name, same trendy clothing line as at St. Joseph’s Pop Fashion, which turns a year old next month.
In fact, Pop Fashion is moving to downtown Dowagiac, where it will be known as Iconik Clothing, after Jessica Sherman’s clothing line.
“Iconik Clothing is the name of our clothing line,” Sherman said in an e-mail interview Tuesday. “Since we had the opportunity to make a move, we decided it would be best to take the opportunity to really brand our clothing line. As far as the spelling, we wanted something memorable and different.”
Sherman and Brian Fisher hope to have the new business in John Wolff’s storefront at 140 S. Front St. open Saturday, Feb. 6, for the ice festival, when “everyone will be in town.”
Hours will be 10 a.m. to 5 p.m., Monday through Saturday.
“Our store offers trendy clothing for men and women at affordable prices,” Sherman said. “We also offer accessories such as purses, jewelry, scarves, wallets and hats. Brian and I also offer our handpainted canvases with original artwork.”
“We carry both our line and other small designers,” Sherman said. “We do have several staple lines from larger companies, but for the most part we prefer to work with people who are just starting out and not offered everywhere. We want to offer something different than the malls.”
Sherman calls Downtown Development Authority DDA Program Director Vickie Phillipson “an asset to Dowagiac. Vickie helped with everything from showing available properties and sending out press releases to helping us find an apartment” above Wood Fire. “She has a passion for Dowagiac’s downtown and she truly cares about this town.
“We loved that she was as excited about us moving to Dowagiac as we were,” Sherman said. “Vickie, as well as the rest of the community, have been so welcoming and have really made us feel at home.”
The couple have moved into their new apartment above the Wood Fire and “we love it,” she said. “Larry (Seurynck) did a beautiful job on the apartment. The apartment features exposed brick walls, hardwood floors, tin ceiling and one of our favorite features are the countertops Larry hand poured. We love how unique it is. We also can’t make it up the stairs without thinking about turning around to grab a bite to eat at the Wood Fire. We just love everything they make there!”
While it isn’t every day Dowagiac recruits a business away from St. Joseph, “We moved because we had a better business opportunity – simple as that,” Sherman said. “We are very good friends with Laura Kinzler, owner of Laurie Annes. I’ve been hooked on her shop since moving to the area. She’s been so helpful and supportive of our move.”
Jess is originally from New York, Brian from Coloma/Watervliet.
Pop Fashion, which was located at 306 State St. in downtown St. Joseph, was a name she moved with from Alabama.
“My family moved from Alabama to Michigan and I featured a small clothing line in a shared space with my mom’s (Cheryl Sherman) antique store, named Wild Goose Chase Antiques and Interiors,” Sherman said. “She has since changed to a clothing store also named Alternate Route, 315 State St., St. Joseph.
Sherman said, “Brian does all of the printing of our line and carries an equal amount of weight running the floor. Brian also does woodworking that can be seen around the store. He refinished a factory cart and turned it into a beautiful coffee table. He is very talented!”
“This machine is a new cutting-edge way to apply images to a variety of materials,” she explained. “With the direct-to garment printer we have the ability to print a shirt within minutes. We can scan in photos or drawings and capture the details of the original image. We can print every pencil line in drawings. The direct-to garment printer allows for a larger print area, which allows for all over print, meaning over seam and collars.”
Wolff has constructed two new apartments on the upper level, renovated the front and rear facades and then renovated the interior of the main floor with exposed brick, hardwood floors and new lighting to accommodate Iconik Clothing.