GOODLETTSVILLE, Tenn. – Dollar General continues to make shopping easier and more convenient for customers in Cassopolis.

Dollar General is pleased to announce the opening of its new store at 990 East Sate St.. The grand opening of the new store is scheduled to begin Saturday, Sept. 5 at 8 a.m.

At the grand opening event, customers will enjoy special deals and free prizes. The first 50 shoppers at the store will receive a $10 Dollar General gift card and the first 200 shoppers will receive a Dollar General tote bag, among other giveaways.

The new store will provide customers with the same value and convenience they have come to rely on, just in a different location.  The new store has 9014-square-feet of shopping space and will employ six to 10 people.

“Dollar General is committed to delivering a pleasant shopping experience that includes a convenient location, a well-edited assortment of merchandise, great prices and an updated store design,” said Gayle Aertker, Dollar General’s senior vice president of real estate and store development.

“We hope our Cassopolis customers will continue to enjoy shopping at Dollar General’s new location.”

Dollar General’s new location features a fresh layout, designed to make shopping easier and simpler for customers. Some of the store’s new features include seasonal products featured in the center of the store, easily recognizable departments with visible signage and coolers that are more conveniently located at the front of the store.

Dollar General stores offer convenience and value to customers by providing a focused selection of national brands and private brands of food, housewares, seasonal items, cleaning supplies, basic apparel and health and beauty care products. About 25 percent of the merchandise in Dollar General is sold for just $1 or less.

Dollar General gives its customers more than everyday low prices on basic merchandise. Dollar General is deeply involved in the communities it serves and is an ardent supporter of literacy and education.

At the cash register of every Dollar General store, customers interested in learning how to read, speak English or get their General Education Diploma (GED) can pick up a brochure with a postage-paid reply card that can be mailed in for a referral to a local organization that offers free literacy services.

In 1993, the company founded the Dollar General Literacy Foundation, which has awarded more than $33.4 million in grants to nonprofit organizations, helping more than 1.5 million individuals take their first steps toward literacy or continued education. For more information about the Dollar General Literacy Foundation and its grant programs, visit www.dollargeneral.com.

Dollar General is the largest discount retailer in the United States by number of stores with 8,577 stores in 35 states as of July 31. The Company store support center is located in Goodlettsville, Tenn.